How businesses can leverage online events

Virtual events are, not just the rage, but an absolute necessity in the current era and will continue to be so till the pandemic completely fades away. In fact the probability that online events will continue even after the end of the pandemic is increasing day by day. Experts all across the world have noticed an increase in the efficiency of employees as they work from home. Therefore, leveraging online events has become a need for most businesses in order to maximize the benefits from this increased efficiency and productivity at work. Here are a few ways on how you can leverage virtual events for your business:

1. Online Training Sessions

Virtual training sessions are a great way for employees to learn and grow in an organization. Sessions can be recorded or live and are more often than not distraction free. And even a live session can be watched later by any employee who may have missed seeing it live or someone who wants to watch it again.  A live session also encourages employee engagement. More so, this mode of training saves you a lot of money which you would otherwise be spending on hotel bookings, travel and printed information.

2. HR Fun Sessions

Human Resource departments in most organizations often used to organize team building sessions through various games and fun activities in the pre-COVID world. This too can be taken online. Employees can engage with each other over innovative and creative games that can be played online. Companies can also hold fun sessions after work, where employees can get together and talk to each other over a cup of coffee. These kind of virtual sessions make for a great way to improve employee engagement and help employees focus on their work even better. And it also has the benefit of saving a lot of funds for the company.

3. Online Trade Shows

Trade shows were a constant need for companies all over the world before the pandemic hit us. However, trade shows too can be taken online. Clients can be invited to virtual events where products can be showcased using various displays, cameras and live streaming setups. A virtual showroom can be created and clients can be shown your line up of products. Online bookings can also be taken without much hassle. In fact, this mode of hosting trade shows is much cheaper than actual trade shows.

4. Award ceremonies

Employee of the month and other internal award ceremonies keep the employees motivated. There is no need to stop it. Virtual event hosting platforms are easy to use and awards can be given in the form of certificates to employees. Employee gratification is a great way to keep the team going and working at their best. The good thing is that these events can be attended by employees across the globe, not just ones present in the city where the ceremony is conducted.

Collaborating with artists

A lot of businesses are also collaborating with musicians, artists and other kinds of creative people to partner for online events. This allows your brand to leverage that artist’s or musician’s following while giving them access to your database in a mutual beneficial relationship without the cost that would be accrued in a pre-pandemic world.

The world of online events is here to stay and it is important for businesses to start leveraging it now. This is to not only to encourage employee engagement and ensure a positive working environment but also to set up their businesses to take advantage of online events well into the future. If you are a business owner, it is time that you started exploring the power of virtual events and using platforms like www.feelitlive.com forgetting that online advantage for the new normal.

Larissa Varela

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