Live Streaming vs Pre-recorded videos: When to use what

It is era of virtual events and online gigs. Videos are a great tool to promote your business, your hobby or your skill. Live streaming has come out as a rage in the last few months and seems like the new frontier in marketing. However, there is still a lot of room for pre-recorded videos. If you are a content creator or are thinking of becoming ones, here are a few quick tips on when to use live streaming and when to use pre-recorded videos:

  1. New and inexperienced: If you are just starting your own channel or are new to online events, it is best to go ahead with pre-recorded sessions. This gives you the opportunity to get feedback on your video before you go live with it, re-record it if required, edit it and then finally post a well packaged, high quality video. Making videos will also give you a fair bit of idea about using the equipments in the right manner such as the camera and the mic.

  2. Bandwidth issues: It is common to not find good bandwidth at times. It is best to simply record your videos and post them later. There is nothing like a ill-streamed video, which isn’t clear and can barely be heard. 

  3. Channel: There are a number of channels where you can live stream pre-recorded videos as well. This comes in very handy when you do not want to compromise on the quality of your content. It is a good practice to use these channels to live stream pre recorded videos. If you have been looking to live stream your videos, you can also visit FeelItlive.

  4. Two-way communication: Sometimes it is always a good practice to get your audiences/ fan base involved in your videos. If you have good content and are looking to interact with your audience, live streaming is highly recommended. It will help you connect with people from different geographical locations and will help you promote your skill or art to a larger audience.

If you are a content creator, it is always good to switch between pre-recorded and live videos, depending on the kind of video you want to make. If you are a marketer, you may want to consider live streaming events like launch of a new product for your active audiences. It is however, good to start with pre-recorded videos till the time you get a hang of recording videos in the best possible way. You can then replicate the same equipment set up when doing live videos. To create your first live stream, visit FeelItLive.


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